Local SEO

About This Project

Lou Scalia’s Awards
Custom HTML website design, onsite SEO, Pay-per-click

Keene successfully executed a comprehensive marketing strategy for Lou Scalia’s Awards, focusing on both digital and print channels. Her work included performing local SEO to improve the business’s visibility in search results, crafting compelling website and promotional content tailored to the brand’s voice, and building a custom HTML website to provide a sleek, user-friendly online presence. In addition to digital efforts, she designed and coordinated print promotions to reach the local community. She also managed targeted Google pay-per-click (PPC) campaigns, driving qualified traffic and maximizing return on ad spend.

• Performed local SEO to boost search engine visibility

• Wrote original content for website and marketing materials

• Built a custom HTML website tailored to the brand

• Designed and executed print promotions for local outreach

• Managed Google pay-per-click (PPC) advertising campaigns

• Designing custom Shopify site for eCommerce (in the works)